SUCH A THUNDERSTASTIC YEAR!
Second year with a vector cover, this year minimal.
Brexit has happened, let's deal with that. Having business with UK might have generated a little bit of a panic situation, specially to those that have business with the island.
Having this in mind, let's bring back an irreverent sign of the British culture heritage, and we started with David's mitical thunder.
Barcelona – 2020.
British Summer specializes in linguistic experiences abroad, very specifically on students that they wish to exchange a term or even a whole academic year, very far from their homes, learning not only a language but a whole new culture.
Therefore a catalogue that explains that has to be clear, agile, dynamic but formal and appealing for teenagers and parents. Therefore a combination of typographies was chosen to have that contrast, a classic and very british Caslon typeface, combined with a quite modern but clean sans serif.