branding proposal for SONIC CARNIVAL – a music festival from Mexico
Brand proposal for a mexican music festival, the colours were clear, a very red pink and a very green turquoise playing with a very clean white, kind of a more yellowish or beachvision of their patriotic tones. Another clear path was to experiment with the waves as is a music festival and waves are a very graphic way to express that.
Finally we found a more synthetic path to create a formal proposal for the image of the festival, and a development of a small campaign which had the Chiguagua element very present.
Project developed with Chu Uroz.
Barcelona / Mexico – 2017