branding for traditional fisherman
Naples fisherman’s family business.
Traditional local fresh fish shops which brings the sea smell and some living seafood. Harsh men labour’s which continues its tradition no matter the years. This tiny shop makes the effort to keep it that way.
The main effort in its image is to work and emphasize this tradition, this freshness among the years, their loyalty and devotion to their customers, their knowledge about their main source and its many different traditional ways to cook them and best yet try them.
Napoli – 2015.