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brand image for such an incredible coach, Alexander



Brand identity for such an icredible coach, who always goes to infinity and beyond for each of his athletes, from high performance olympics to very young ones. Sport & passion are his middle names therefore it was clear that the logotype had to show this modular method and progressive improvement, even that the direction of the waves is weird for the eye is the logical for sports science perfomances. Regarding colours we wanted to keep a neon touch coming from his previous business Kinetic Body, but with a little bit more of a urban feeling, that's why we have such a citric lemon almost fluor and that incredible powerful urban grey. Contrast is then, a key element for this energetic brand. 
Another very strong point was the responsive characteristic for this brand, it is thought to be growing and adapting to every possible header or format, just as his programs which are super adaptables to any sport person, from very high level to begginers. 

Barcelona – 2017.