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branding proposal for Aldershot council

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ALDERSHOT

Branding proposal for Aldershot council to allow them to integrate all their services & offers. It was clear that I would be using tipography / calligraphy / letters as its image, to illustrate all these services. Aldershot was a town that hosted a militar base, but recently has no soldiers but new young families that can get to enjoy all these big & green installations. We used a colour palette based in yellow tones to make it even more brighter, happier and appealing and to illustrate all the services that are part of this great city. 
The green area and the forest as keen for the city as it was for the proposal, that it was the combination between letters & leaves, or letters looking like leaves & trees, and letter strokes looking like branches, etc. All in green obviously, the process was incredibly rich. 

Project developed for Peter Anderson Studio

London – 2012

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